Glassdoor has become a crucial tool for recruitment, offering employers and job seekers a transparent and insightful platform to make informed decisions. It has fast become one of the world’s largest job and recruiting websites and has 32 million unique monthly users. That’s 32 million people who could be looking at authentic reviews left online about your company.
So, are your internal HR teams utilising Glassdoor effectively?
If you aren’t utilising Glassdoor for your internal recruitment and Employer Value Propositions, here are just a few reasons why you should:
1. Employer Branding and Reputation Management
Glassdoor allows you to showcase your work culture, values, and benefits. Candidates have access to check employer reviews, ratings, and employee testimonials before applying for your role. A strong presence with positive reviews enhances a your reputation and attracts top talent.
2. Access to Honest Employee Reviews
Prospective employees rely on Glassdoor for real feedback from current and former employees about work-life balance, management styles, and company culture. Your HR teams can then use this feedback to improve workplace policies and address concerns proactively.
3. Salary Transparency and Competitive Compensation
Glassdoor provides salary insights across various industries and job roles. This will give you insights into market trends, salary benchmarking and allow you to be able to structure competitive salary packages to attract and retain the best candidates.
4. Attracting the Right Candidates
Candidates who research companies on Glassdoor are often more aligned with the company’s culture and expectations. This can lead to better hiring decisions and lower employee turnover.
5. Employer Responses to Reviews
You are able to respond to reviews, showcasing your commitment to employee concerns and improvements. Thoughtful responses to negative feedback demonstrate transparency and a willingness to improve, which can enhance employer credibility.
6. Recruitment Marketing and Job Listings
Glassdoor enables you to post job openings and optimise listings with employer branding content such as videos, benefits highlights, and employee success stories. This improves candidate engagement and application rates to your roles and serves as extra exposure for your job vacancies.
7. Competitive Analysis
By analysing your competitors’ reviews, salaries, and benefits, you can refine your own strategies to make sure you are offering a better package to prospective employees.
8. Employee Engagement and Retention
Your HR teams can use Glassdoor to proactively assess employee satisfaction and make necessary improvements to address concerns raised in reviews can lead to a more engaged and loyal workforce.
Tips and tricks to use Glassdoor to positively impact your internal recruitment
Glassdoor can provide job seekers with information on salaries, benefits, company culture and more. This can provide potential employees with invaluable advice they wouldn’t have gathered from a job advert alone – so why do so many companies ignore the reviews (both positive and negative) left on sites such as Glassdoor, especially when these reviews could be so influential in the decision making process of potential new employees?
Your HR teams can use Glassdoor effectively to ensure your business is portrayed on review websites in the best possible light.
- Encourage team members with positive experiences to write reviews:
Every company will have experienced disgruntled employees in the past. And just like with sites such as TripAdvisor, people are more likely to leave a review if they’ve had a bad experience as opposed to a good one. It should be expected there will be the odd negative review left about the company you’re looking to interview at – what’s important is that the company has responded to all these negative comments in a timely and professional manner.
To offset any negative comments it’d be worthwhile encouraging current employees to leave comments too. They should feel free to write what they want (it’s an anonymous forum after all) and ask them to comment in dribs and drabs over several weeks and months. This will ensure your Glassdoor profile looks more credible, instead of a sudden rush of reviews all left within a couple of days.
There are bound to be plenty of team members with really great things to say about the company, who hadn’t even thought about writing an online review – so encourage them to do so! It’s also a great chance for current employees to get their voices heard.
- Monitoring and responding to your glass door reviews:
Why do companies ignore their bad reviews? If these aren’t a regular occurrence – and the company knows this isn’t how the majority of their staff feels – they might not see the need to respond. Yet future employees might view these comments as the truth. Or that any issues they have with the company may not be listened to.
It is always worthwhile regularly checking company reviews – you should welcome all feedback, address specific negative experiences and amplify your positive reviews. This will show you are a transparent company who values feedback. It’ll also hopefully show potential future employees that the negatives reviews were either one off experiences or factors you are working to improve.
- See it as constructive criticism:
Glassdoor, and other company review sites, can be of use in helping your company uncover issues you were previously unaware of. If a few reviews are giving the same feedback, for instance asking for more regular appraisals or more flexible working options, you can use this feedback to implement positive changes. Viewing these reviews as constructive criticism will show staff you value their feedback, and these changes are likely to increase both your staff retention and your employee’s job satisfaction.
We can’t state enough how important company review sites are both to attracting new talent and retaining that which you already have. By implementing a few of these tips, you’ll be able to successfully improve your company’s online presence, whilst showing you value and take on board both positive and negative comments about how you run things.
Using Glassdoor in recruitment enhances employer branding, provides valuable insights into candidate expectations, and helps companies stay competitive in attracting and retaining top talent. By actively managing their presence on the platform, organizations can improve their hiring strategies and foster a positive workplace reputation.
For a more in-depth look at how best to utilise Glassdoor for your recruitment needs check out this article.
Are you looking for new talent within Life Sciences sector?
Carrot was formed in 2006 by husband and wife team Martin & Debbie Anderson, who are both still very much central to the business today. Having previously worked in Pharma, Biotech, MedTech and Consulting, they brought with them a wealth of technical and strategic knowledge across the product lifecycle. Register your vacancy with us and we will be in touch to find out more about your requirements.
