Advertising is a form of communication that seeks to promote a product, service, or brand. An advertising agency is responsible for the planning, development, and management of advertising and promotional materials for clients. Working as an extension of their client, an advertising agency provides external insights to develop advertising content that best promotes their client’s products.
Although many advertising agencies work across multiple industries, some agencies will focus solely on a niche sector. For example, pharmaceutical and healthcare. For advertising agencies that work in niche sectors team members are required to have expert knowledge and experience within their field. This ensures that all advertising materials developed successfully communicate the value of their client’s product, service, or brand to the target audience.
Within a Healthcare Advertising agency, job roles are traditionally categorised into three separate departments: editorial, creative, and client services.
The editorial/creative teams are the life and blood of an advertising agency. Essentially, the editorial side is responsible for all content creation and the creative teams for all visual design; turning concepts into something tangible.
The client services teams are responsible for managing and maintaining client accounts, building client relationships and ensuring successful project delivery.
Healthcare Advertising agencies generally provide all traditional advertising services. The key difference is the area of specialisation the agency focuses on. Traditional job roles within a Healthcare Advertising agency are:
To have a successful career within the Healthcare Advertising & PR sector, candidates will need to convey creativity, ambition and have a strategic approach to their work ethic. However, additional elements are required to progress your career as quickly as possible:
There are several barriers you may need to overcome to enter the industry:
Theoretically, you can transition into the Healthcare Advertising industry without prior experience. However, an inexperienced candidate will find this transition difficult. The language and terminology required to effectively communicate the value of the product, brand or service can be highly technical and, as a result, it is expected that candidates will have the ability to develop compelling advertising materials that connect with their target audience.
A career in Healthcare Advertising is a very rewarding one. Typical career progression opportunities within a Healthcare Advertising agency could look like:
The Healthcare Advertising space is fast-paced and requires a high level of ambition, creativity, and commitment from candidates. However, a career within this sector is also varied and offers candidates the opportunity to work within a dynamic and creative environment – and many thrive within these agencies.
Browse our current Healthcare Advertising jobs here. Alternatively, speak to Kyle Dinsdale-Round to see what career options there might be for you: