Healthcare Marketing roles are B2C focussed, promoting healthcare and pharmaceutical products to consumers via multiple platforms and media. These products are typically substances that consumers can purchase over the counter - such as vitamins, toothpaste etc.
Working within Healthcare Marketing means utilising traditional marketing methods to build relationships with consumers, encouraging them to purchase your product rather than a competitor’s. This means that you are required to conduct competitor analysis and market research to understand the market. A role within Healthcare Marketing would also require you to be heavily involved in the development of marketing collateral (traditional and digital).
Common roles that we recruit for within Healthcare Marketing are:
Do you have fantastic communication skills (both written and verbal), strong analytical capabilities and a creative flair? Then you could be the perfect fit for a career in Healthcare Marketing.
We have highlighted a few key characteristics below which could be beneficial to your career in Pharma marketing:
To have a successful career in Healthcare Marketing, you may need to overcome some crucial barriers:
It is highly unlikely that you would be able to transition into a senior-level role within healthcare from a marketing role within a different industry. The reason for this is because a key requirement for a role like this is to have high-level experience working within the UK Pharma/healthcare industry. However, if you are looking to transition into a junior-level role within the industry, you do not need to have prior industry experience. Instead, you need to have some understanding of the different sectors you will be working in and possess a marketing degree (or similar).
Working within Healthcare Marketing enables you to be creative with your work and can open various career prospects for you. Typical career progression opportunities within the Healthcare Marketing sector are:
If you would like an informal chat to discuss your career progression opportunities, our specialist recruitment consultant, James Jamieson, will be happy to help. He can be contacted on:
+44 (0)1625 541 046 / firstname.lastname@example.org