Healthcare Marketing is the promotional communication of health-oriented products to consumers via multiple channels and marketing materials. Products typically encompass items and substances that consumers can purchase over the counter such as vitamins, toothpaste etc.
Healthcare Marketing utilises traditional Marketing methods to build relationships with consumers and encourage them to purchase your product rather than a competitor’s. For a role within this sector, you will be required to conduct competitor analysis, market research on the latest industry trends and be heavily involved in the development of marketing collateral (traditional and digital).
Typical roles within the Healthcare Marketing sector are:
To progress your Healthcare Marketing career, candidates will need fantastic communication skills (both written and verbal), strong analytical capabilities and a creative flair.
Although these key characteristics will open many opportunities for you, you will need to complete additional activities to help you get that ideal role. We have highlighted a few below:
To have a successful career in Healthcare Marketing, candidates may need to overcome some crucial barriers:
If you are looking to transition into a senior-level role from a marketing role within a different industry, then the answer is no. The reason for this is because a key requirement for a role like this is that you have high-level experience of working within the UK pharma/healthcare industry. However, if you are looking to transition into a junior-level role within the industry, you do not need to have prior industry experience. Instead, you need to have some understanding of the different sectors you will be working in and possess a marketing degree (or similar).
Working within Healthcare Marketing enables you to be creative with your work and can open various career prospects for you. Typical career progression opportunities within the Healthcare Marketing sector are:
A career within Healthcare Marketing can be very a very rewarding one if you’re committed to your personal development and are open to all opportunities that come before you. By seeing the bigger picture and demonstrating you are open to learning will ensure that you have a successful career within the sector.
If you would like an informal chat to discuss your career progression opportunities, our specialist recruitment consultant, James Jamieson, will be happy to help. He can be contacted on:
+44 (0)1625 541 046 / firstname.lastname@example.org