A career within Healthcare Advertising and PR is fast-paced, creative and competitive and is therefore an attractive option for people who are creative thinkers, ambitious and strategically minded. If you’re looking for a job in Healthcare Advertising you’ll need to be strategic in your approach, proactive, professional, passionate and a strong team player.
You should be looking to work within a dynamic and creative environment. The majority of people who work within the Healthcare Advertising industry will be educated to a minimum degree level and may have some prior experience of working within the healthcare industry (although it’s not a definite requirement – this is dependent on the client).
Working for a Healthcare Advertising and/or PR agency is similar to working for any other advertising agency, in that they provide services for the following, specialising within the healthcare and Pharma industries:
Find out more about how to progress your career in a Healthcare Advertising Agency here.
Healthcare Advertising and PR is the process of strategic communication and outreach designed to attract and inform healthcare consumers, keeping them engaged with the health system.
Creative advertising strategies within healthcare integrate omnichannel and offline/online tactics to drive engagement and accelerate product growth. Health systems measure the success of their advertising channels through specific metrics that are aligned with key performance indicators (KPIs), and/or marketing return on investment (ROI).
Of course, healthcare marketing is very different to marketing in other sectors as there are many more rules and regulations involved.
Healthcare advertising and Healthcare PR work can be extremely technical or extremely sensitive and requires writers and artists who are fully trained in order to write meaningful advertising messages that connect with the audience.
The Healthcare Advertising environment is fast-paced, creative and competitive, and usually attract candidates who are creative thinkers, ambitious and strategically minded.
To work within PR you'll need to be able to communicate effectively to champion your company's products and services, you'll need drive and determination to succeed in this rapidly changing industry environment is fast-paced, creative and competitive, and usually attract candidates who are creative thinkers, ambitious and strategically minded.
The majority of people who work within Healthcare Advertising & PR will be educated to a minimum of degree level in a relevant subject such as:
Whether you're considering a career change, looking for advice on updating your CV or need some guidance on handing in your letter of resignation, you've come to the right place.